Make Wise and Confident
Financial Decisions
Bookkeeping and Financial Services
Who We Serve
Home Improvement Contractors
Specialists in repairing, renovating, modernizing, or otherwise improving residential properties
Home
Services
Plumbers, electricians, lawn-care and other service providers
Real Estate
Investors
Investors in flips and rentals who pursue responsible growth
Small
Businesses
Service-based firms, retail stores and e-commerce enterprises
Ratio Verum
Bookkeeping and Financial Services
Let Ratio Verum handle your bookkeeping and financial systems so you know exactly what’s happening in your business. Make wise decisions with confidence, and build a long-lasting business.
What our clients say
Jake has completely transformed how we manage our finances. He helped us organize QuickBooks, set up receipt tracking, implement JobTread, and provides monthly reporting that keeps us on top of everything. With deep experience in the building industry, he offers insights and systems to us that go far beyond traditional bookkeeping. But even if you’re not in construction, his expertise is invaluable. Jake is also kind, approachable, and a joy to work with—we highly recommend him!
— Sophie Magazzu
What sets Jake apart is his proactive approach — he doesn’t just deliver reports; he helps clients understand their numbers and solve problems before they become issues. Jake helps clients look beyond the bank account to create real insights from their CRM, business model, and financial agreements. He uses top-tier systems that make bookkeeping simple, accurate, and organized, giving clients clarity and confidence in their financial data.
— Sean Godwin, CPA
It has been my distinct pleasure to use Jake’s services for my business bookkeeping. Jake was able to quickly get me set up with minimum effort. In addition to his clear knowledge of the subject, patience with my questions and willingness to explain details, I most of all appreciate his dedication to integrity in all he does. The personal service I received gives me the confidence that my business’ accounting has been set up correctly and I can rest assured in the accuracy of the results. That’s why I whole-heartedly recommend Ratio Verum to all my friends and colleagues.
— R. Samuel Boorse
Financial Assessment quiz
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About Us
Today, Ratio Verum exists to do for other small businesses what Jacob Herring first had to do out of necessity: make sense of the numbers, bring clarity to the chaos, and help leaders make decisions they can actually trust.
We don’t wear suits here. You won’t find stock photos of handshakes on this website, but you will find that we are deadly serious about making your books accurate and your business decisions clear.
Certifications
